We created Reishunger’s visual signature for the rice brand’s 2010 launch. With color-coding labels and multiple-choice menu sleekly rendered on a classic brown paper package, the project paired unconventional design and strategy to a food staple that has been long taken for granted. Reishunger is now one of the best-known German brands in its category.



Services: Creative Strategy, Packaging, Identity, Art Direction, Digital Design