Home | Jakob Jakob

Jakob Jakob weaves culture into brands, spaces, strategies, and communities. Based in New York and Berlin, our passion to collaborate with an extensive network and experiment across disciplines has allowed us to reimagine the art of storytelling. We are dedicated to supporting those who share our values, and to developing opportunities that expand beyond the structures of conventional branding.

Robert A.M. Stern on Fifth Avenue, Greenwich Village

Sixteen Fifth Avenue

Designed to Perfection

Shorecrest in West Palm Beach

All In One Day

One Kingsland; Living along the Hudson River

Gardens & Terraces in Fort Greene

144 Vanderbilt

655 Union in Gowanus, Brooklyn

The Only Retreat You Never Have to Leave

At the foot of iconic Vail Mountain

NOMA Vail

A New Landmark for Brooklyn

Nine Chapel

Room to Roam

544 Carroll in Gowanus, Brooklyn

180 E 88th St

Sales Gallery Experience

The Perrie in Turtle Bay

Midtown Moments

Arrigoni Woods

European Wood Collection

From Coffee to Carrot

Ora's Market

Work. Play. Relax.

Astoria West

345meatpacking

Artwork by Yayoi Kusama

iPhones with various screens showing the Greenwich West website

Smart. Nouveau.

Greenwich West, Artwork by Aaron Zulpo

xoco325

Artwork by Shawn Martinbrough, Animated by Ina Joe

40 East End Avenue

Artwork by Julien Colombier

Where the Future Happens

Haus der Kunst

Robert A.M. Stern on Fifth Avenue, Greenwich Village

Sixteen Fifth Avenue

Project

Sixteen Fifth Avenue

Location

New York, New York

Designed by Robert A.M. Stern Architects, the project builds on a legacy of New York residential architecture that draws from the past while responding to the expectations of contemporary living. Set within Greenwich Village, the brand reflects the neighborhood’s architectural traditions and cultural history. Framed through the lens of a private club, the building is positioned as an intimate and highly considered addition to a context defined by legacy and character.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Building Wayfinding
Marketing Collateral
UX/UI Design
Content Creation
Advertising + Campaigns
Social Media Templates
Sales Experience
Brand Management
Floor Plan Design
Welcome Book Design

Designed to Perfection

Shorecrest in West Palm Beach

All In One Day

One Kingsland; Living along the Hudson River

Project

One Kingsland

Location

Sleepy Hollow, New York

Within the Edge-on-Hudson community, a collection of townhomes draws on the character of the Hudson River Valley, where craft, nature, and proximity to the city converge. The brand reflects a slower, more intentional way of living rooted in place. The visual language references regional artisan traditions through a stencil-inspired wordmark, custom illustrations, including a hand-drawn map, and a stamp device that signals authorship and quality. A collaboration with Kristin Osterberg, whose work has been exhibited at The Painting Center and across the Hudson Valley, introduces a more expressive, place-driven dimension. Together, these elements create a system that feels both handcrafted and enduring.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Marketing Collateral
UX /UI Design
Content Creation
Advertising + Campaigns
Social Media Templates
Sales Experience
Brand Management
Floor Plan Design

Gardens & Terraces in Fort Greene

144 Vanderbilt

Project

144 Vanderbilt

Location

Brooklyn, New York

In Fort Greene, a residential building by SO–IL and TANKHOUSE is defined by its precast structure and terraced gardens. The visual language translates this architectural character into a dynamic brand system. Staggered typographic compositions echo the building’s massing, while a palette of pink and green draws from its façade and surrounding environment. Hand-drawn illustrations introduce a more informal, communal tone, extending into a newspaper-format piece that captures the broader context of the project, from architecture and interiors to neighborhood life. The result is a system that moves between structure and spontaneity.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Marketing Collateral
UX /UI Design
Content Creation
Advertising + Campaigns
Brand Management
Floor Plan Design

655 Union in Gowanus, Brooklyn

The Only Retreat You Never Have to Leave

Project

655 Union

Location

Brooklyn, New York

Set at the intersection of Gowanus and Park Slope, 655 Union is shaped by a focus on wellness, programming, and contemporary urban living. The brand responds to the contrast between its surroundings, pairing industrial and residential qualities. A geometric system derived from the architecture is paired with a custom vignette that frames imagery and guides composition. A collaboration with illustrator Pablo Amargo, whose work, featured in The New York Times, adds a more expressive, atmospheric layer to the overall language. The result balances precision with emotion, bringing a human dimension to a structured system.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Environmental Graphics
Marketing Collateral
UX/UI Design
Content Creation
Advertising + Campaigns
Social Media Templates
Leasing Experience
Brand Management
Floor Plan Design
Packaging

At the foot of iconic Vail Mountain

NOMA Vail

A New Landmark for Brooklyn

Nine Chapel

Project

Nine Chapel

Location

Brooklyn, New York

A freestanding residential tower in Brooklyn, designed by SO–IL and developed by TANKHOUSE, is defined by its perforated metal façade, shifting in color and tone throughout the day as it reflects changing light. The brand builds directly from this material condition. The system translates variation, reflection, and verticality into a cohesive visual language. A responsive palette echoes the building’s relationship to light, while compositions reinforce its presence within the skyline. Positioned between neighborhoods, the project also looks outward, highlighting its broader context. This is supported by a photographic collaboration with Brooklyn-based Zack DeZon, whose light-driven, atmospheric work captures both the building and its surroundings with a consistent visual sensibility.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Marketing Collateral
UX /UI Design
Content Creation
Advertising + Campaigns
Sales Experience
Brand Management
Floor Plan Design

Room to Roam

544 Carroll in Gowanus, Brooklyn

Project

544 Carroll

Location

Brooklyn, New York

A collection of residences on the border of Park Slope and Gowanus, 544 Carroll is defined by a balance between townhouse intimacy and the scale of a full-service building. The brand reflects a shared urban life shaped by proximity, routine, and community. A flexible visual system, anchored by a geometric grid, adapts across layouts and echoes the building’s corner presence. Moments of softness and blur introduce a sense of calm, supporting a language that feels both structured and open. Together, these elements create a visual rhythm that mirrors the cadence of daily life within the building.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Environmental Graphics
Marketing Collateral
UX/UI Design
Content Creation
Advertising + Campaigns
Social Media Templates
Leasing Experience
Brand Management
Floor Plan Design
Packaging

180 E 88th St

Sales Gallery Experience

Project

180 E 88th St

Location

New York, New York

Rising over 500 feet on the Upper East Side, 180 East 88th Street brings together traditional craft and contemporary design in a residential tower developed by DDG. The brand balances prewar architectural references with a distinctly modern presence. The brand and sales gallery experience extend this duality through a series of immersive interventions developed in collaboration with artists and makers. Central to the project is a custom diorama of Central Park, transforming the gallery into a constructed landscape that blurs the line between reality and illusion. Sculptural stucco work reinterprets historic ornament through a more expressive lens, while the building’s scale and ceiling heights are emphasized to create a sense of openness and possibility.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Building Wayfinding
Marketing Collateral
UX/UI Design
Content Creation
Advertising + Campaigns
Sales Experience
Brand Management
Floor Plan Design
Product Design/Packaging

The Perrie in Turtle Bay

Midtown Moments

Project

THE PERRIE

Location

New York, New York

THE PERRIE repositions a former hotel in Turtle Bay as a residential offering rooted in the neighborhood’s architectural history and cultural character. The brand situates the building within a broader New York narrative. Drawing from turn-of-the-century lithographs and archival etchings of Turtle Bay, the visual language is reinterpreted through a vibrant palette and layered across imagery. A monogram anchors the building to its context, while a bold geometric wordmark introduces a contemporary counterpoint. This extends through a series of “Midtown Moments,” including a short film by Brooklyn-based filmmaker Owen Kibby, capturing a more intimate and nostalgic view of the area.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Building Wayfinding
Marketing Collateral
UX/UI Design
Content Creation
Advertising + Campaigns
Sales Experience
Brand Management
Floor Plan Design

Arrigoni Woods

European Wood Collection

Project

Arrigoni Woods

Location

Vail, Colorado

Having partnered with Arrigoni Woods for over a decade, the brand has evolved from a family-run workshop into a global provider of custom wood flooring and products. Rooted in Swiss craftsmanship and a deep respect for material, the brand reflects a balance between heritage and innovation. Recent work focuses on refining the identity for a contemporary audience while preserving its core values of quality, precision, and trust. A new digital platform organizes an extensive product offering into a more structured, library-like system, allowing materials to be explored intuitively. This direction is supported by a collaboration with writer and photographer Blake Shorter, whose work captures the people, processes, and environments behind the brand through a more personal, narrative lens.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Environmental Graphics
Building Wayfinding
Marketing Collateral
UX /UI Design
Content Creation
Advertising + Campaigns
Sales Experience
Brand Management
Packaging

From Coffee to Carrot

Ora's Market

Project

Ora's Market

Location

New York, New York

Ora’s Market is shaped by the spirit of a neighborhood café, inspired by the founder’s farm and a shared appreciation for fresh ingredients, craft, and everyday ritual. The brand reflects a homegrown warmth, balancing a playful tone with a visual language rooted in handmade character and the informality of market culture. Centered around the tagline 'From Coffee to Carrot', the system extends across packaging, signage, and environmental graphics, reinforcing the café’s emphasis on seasonality, simplicity, and source. Applied across multiple New York locations, including MoMA PS1, the project positions Ora’s Market as a place shaped by warmth, personality, and a distinctly local point of view.

Services

Creative Strategy
Storytelling
Print
Environmental Graphic Design
Art Direction
Identity
Digital Design

Work. Play. Relax.

Astoria West

Project

Astoria West

Location

Queens, New York

Along the East River in Queens, Astoria West is positioned between the neighborhood’s established character and a more emerging, less defined location. This distance is reframed as a defining quality rather than a limitation. The brand draws on this positioning through a vibrant, retro-inflected visual language that speaks to a younger, culturally engaged audience. Developed in collaboration with artist Ted Feighan, whose work blends collage, music, and visual storytelling, the system introduces a sense of discovery and atmosphere. This is supported by photography from Ryan Neeven, capturing the building and its waterfront context as part of a broader lifestyle narrative.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Building Wayfinding
Marketing Collateral
UX/UI Design
Content Creation
Advertising + Campaigns
Social Media Templates
Sales + Leasing Experience
Brand Management
Floor Plan Design
Packaging

345meatpacking

Artwork by Yayoi Kusama

Project

345meatpacking

Location

New York, New York

At the edge of the historic Meatpacking District, 345meatpacking brings together a contemporary architectural language with the material and cultural context of its surroundings. The project positions itself within a neighborhood defined by constant reinvention. At the center of the branding is a collaboration with Yayoi Kusama, whose work transformed the building’s construction wrap into a temporary public artwork. Installed in parallel with her retrospective at the Whitney Museum of American Art, the piece established the building as a visible cultural moment within the neighborhood. This dialogue between art and architecture extends throughout the project, linking craft, process, and identity.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Marketing Collateral
UX /UI Design
Content Creation
Advertising + Campaigns
Brand Management
Floor Plan Design

Smart. Nouveau.

Greenwich West, Artwork by Aaron Zulpo

Project

Greenwich West

Location

New York, New York

Greenwich West draws on French industrial design and the character of its surrounding neighborhoods to reinterpret the classic New York loft. The project balances downtown energy with a more refined residential sensibility. The brand centers on the building’s windows as a defining architectural element. In collaboration with artist Aaron Zulpo, his Window Stories series was extended to depict imagined moments from within the building, using the neighborhood and its residents as a point of reference. These works formed the basis of a broader campaign spanning print, outdoor, and digital formats, including a large-scale publication and installations throughout downtown Manhattan.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Building Wayfinding
Marketing Collateral
UX/UI Design
Content Creation
Advertising + Campaigns
Sales Experience
Brand Management
Floor Plan Design
Product Design/Packaging

xoco325

Artwork by Shawn Martinbrough, Animated by Ina Joe

Project

xoco325

Location

New York, New York

xoco325 reimagines a former chocolate factory in SoHo, balancing preservation and transformation within a contemporary residential conversion by DDG. The brand draws on the neighborhood’s cast-iron history while introducing a more expressive architectural language. A defining element of the brand is a collaboration with illustrator Shawn Martinbrough, known for his work with DC Comics and Marvel. Rather than relying on traditional architectural renderings, the building is reinterpreted through a series of narrative illustrations populated with superheroes. This approach introduces a sense of movement and imagination, translating the building’s past and present into a more culturally driven identity.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Building Wayfinding
Marketing Collateral
UX/UI Design
Content Creation
Advertising + Campaigns
Sales Experience
Brand Management
Floor Plan Design
Product Design/Packaging

40 East End Avenue

Artwork by Julien Colombier

Project

40 East End Avenue

Location

New York, New York

40 East End Avenue presents a considered alternative to the anonymity of glass towers, drawing on the character of Yorkville and the surrounding Upper East Side. Designed by Deborah Berke, the building reflects a quieter, more contextual approach to residential architecture. The brand system centers on a collaboration with French artist Julien Colombier, who reinterpreted local foliage through a series of vibrant, pattern-driven paintings. His work introduces a dynamic counterpoint to the building’s restrained architectural language, translating the neighborhood’s landscape into a distinct visual identity. This approach extends across the project through additional artistic and photographic collaborations, reinforcing a connection between the building and its surroundings.

Services

Brand Strategy + Positioning
Editorial Strategy
Identity
Creative Direction
Storytelling
Art Collaboration/Curation
Environmental Graphics
Building Wayfinding
Marketing Collateral
UX/UI Design
Content Creation
Advertising + Campaigns
Sales Experience
Brand Management
Floor Plan Design

Where the Future Happens

Haus der Kunst